Consumer looking for healthier avatar of popular snacks
With growing awareness and the realization that `you are what you eat` the consumer is now looking for a healthier avatar of popular snacks and food items.
Low-fat dairy products, nutrition bars, diet chips and snacks, organic fruits and vegetables, reduced sugar items are only some of the healthier options consumers are reaching out for.
It`s no surprise therefore that the health products market size is expected to increase to 55,000 crore from 10,000 crore rupees by 2015.
Along with buying health food products, consumers also need to educate themselves on `fat` in-order to truly eat and feel healthy.
This often spoken about, but misunderstood word, and has resulted in a lot of people believing that shunning fat altogether is the answer to a healthy diet.
While it is advisable to avoid certain kinds of fat there are other fats that are good for the body and are essential for its proper functioning.