Health news: Pleasure eating may fuel obesity

When pleasure motivates eating, rather than hunger, it activates chemical signals which can cause overeating and fuel obesity, says a new study.

`For example, desiring and eating a piece of cake even after a satiating meal is consumption driven by pleasure and not by energy deprivation,` said Monteleone, the Journal of Clinical Endocrinology & Metabolism reported.

Read more

Share