Social Media – A giant leap for Healthcare marketing
Human beings treasure our sense of sight as the most precious among the five senses we have. With the recent social media surge, more and more healthcare players are taking advantage of this. However, there seems to be an overall lack of interest in endowing genuine care to patrons and to address their concerns. This is where Vasan Eye Care has seized the opportunity and leapt ahead of its competitors.
Almost all prominent hospitals in India have a presence on social media platforms. However, the activity and engagement seen on Vasan Eye Care’s social media pages are hardly seen elsewhere. Their social media engagement strategy delivers relevant content, by providing advice on eye care, educating the public on eye conditions and providing timely and genuine information. The page has also seen a steady increase in queries, which are responded to promptly.
Another notable feature is that an increasing number of people are making online appointments for cataract procedures and LASIK, all of which are duly facilitated by the team.
Of late, most healthcare players are deploying social apps to enhance reach and engagement with the public. However, the process is often mismanaged and the entire activity goes for a toss. Contradicting the usual engagement tactics of other leading healthcare brands, Vasan has adopted some innovative and user-friendly approaches, such as the Sight Ambassadors. This is the world’s first social media app for eye donation and encourages users to be a part of a vast community of eye donors. Dr. EyeKool is another approach, where an animated character gives eye care tips and engages with the brand’s loyal followers and has become a big hit.
Presently, through ideal conversations and engagements, Vasan Eye Care’s Facebook page is buzzing with followers. Crossing the milestone of 1-lakh fans is just a small step for this huge brand but they seem poised to go even further towards the goal of integrating technology and human interaction in fulfilling their vision.